What are the do’s and don’ts on doing social media posts?

My name is Emily Koltai and I am an NDIS participant, I am 22 years old and I have just recently finished my Bachelor of Communications, majoring in Social and Digital media, at UTS. While I was at Uni I also worked for the Sydney film festival for the past 2 years working on their social media.

From studying and working for the Sydney Film Festival, I have learnt a few things of what to do and not to do when it comes to creating social media posts.

I have written this article to help people with social media who are in the NDIS space, when it comes to creating content for their facebook pages and Instagram accounts. I have put together a list of things that would be good to use in a post and things that you shouldn’t do in a post.

The Do's

  • Short punchy captions
  • Engaging and inviting content e.g. videos, gifs
  • Use emotive language
  • Do funny and humorous captions
  • Do heart-warming and inspirational content

The Don'ts

  • No long wordy captions
  • No long articles that you would have to read for a long period
  • Not too frequent heavy and serious content


Here are some examples for what to do in a post:

Example 1

"What an amazing idea"! A group of people with disabilities came together to create a hip hop music video using communication devices. Take a look at this video.

https://www.abc.net.au/news/2018-06-21/aussie-hip-hop-and-disability-support-group-breaks-new-ground/9893718

Example 2

“Love is in the air…. How gorgeous is this <3” Take a look at this story about a young couple who have a special night at the Debutante Ball for disability.

https://www.youtube.com/watch?v=VfwAAejC74k